Chicken chases its kale: Chik-fil-A attacks artist over leafy-green slogan | Grist

Chicken chases its kale: Chik-fil-A attacks artist over leafy-green slogan | Grist

For all of you poor souls who can't tell kale and chicken apart (lord knows it can be difficult), your troubles may soon be over. Chik-fil-A, the country's second-largest chain chicken restaurant (after KFC), is pressuring Vermont-based small-business owner Bo Muller-Moore to drop the phrase "Eat More Kale," which he's been screen-printing by hand on T-shirts and selling online and at local farmers markets since 2000. Chik-fil-A claims the words -- a statement in support of local agriculture and sustainable food -- are too similar to its trademarked "Eat Mor Chikin" ad slogan, and could cause confusion for its customers and "dilute" its English-challenged brand.